What is Google Ads? 7+ Advantages of Using Google Ads for Business

 

What is Google Ads? 7+ Advantages of Using Google Ads for Business

 

For those of you business people, you must be familiar with what Google Ads is. In business, advertising is one of the most powerful marketing strategies to introduce brands and products. Not a few small businesses have then experienced an increase after creating advertisements. Well, Google Ads is a paid online advertising service provided by Google.

Google Ads is one of the advertising platforms that can be said to be effective in generating output. This is because the ads you place can target specific users.

And paid meeski, in fact you can get more profit from the allocation of advertising funds. For clarity, see the explanation below about what Google Ads is.

What is Google Ads?

Even though they already have many partners, in fact, there are still many business people who don't fully understand what Google Ads is. Well, Google Ads, which used to be known as Google Adwords, is a paid online advertising platform.

Today, Google occupies the first position as the most popular search engine in the world.

This is what then makes Google present Google Ads for its users who have businesses. By advertising through Google Ads, business people can place their ads online on a wide variety of scales.

Then, what, heck, is the function of Google Ads? Google Ads itself serves to place the ads you put in accordance with the keywords and target market of your business.

Reporting from the Google Ads Help Page, any ads you place can appear in different places. Well, this place depends on the filter you chose when installing.

So, what are the choices of places to place advertisements? There are four places where ads from Google Ads appear, namely as follows.

Google SERPs and other partnered search sites

Google display network sites such as Gmail, Blogger, Youtube and others.

Mobile devices and tablets for text ads and iPhone, Android and tablets for text, image and video ads. Ads also appear in the display network's mobile app

According to the location or language chosen by the partner.

How Google Ads Works

After briefly understanding what Google Ads is, then you also have to understand how this platform works. As explained in the explanation of what Google Ads is, this platform is a paid service.

Well, for that Google uses a Pay-per-Click (PPC) system for its payments.

In a previous explanation of what Google Ads does, that this platform will place your ads according to the keywords you are targeting. For the cost itself, there are two kinds of fees that you pay for the ad.

In the first, you can create a maximum bid for the keyword you are targeting. This maximum bid means how much it will cost you to place your ads on Google Ads. There are three types of this offer, namely Cost-per-Click (CPC), Cost-per-mille (CPM), Cost-per-engagement (CPE).

Meanwhile, the second type is that you can determine directly how much daily budget you prepare for advertising. This type of one can certainly be said to be more efficient because it will not cost more than you have determined.

For example, you charge an advertising fee for one day of RP100,000 with a per-click rate of IDR 1,000. Then, the money will be spent on one hundred clicks from potential customers to your business ads. This is certainly cheaper and more effective for promoting the brand and marketing your products more broadly.

Furthermore, your ads won't just serve at the top of Google search results. Once your bid or budget is determined, Google Ads will assess whether or not your ads are of high quality on a scale of 1-10. This scale will determine where your ad placements are positioned where you choose. The higher your score, the better your location and ad rates will be.

Advantages of Advertising with Google Ads

After discussing what Google Ads is and how it works, you certainly have a better understanding of this paid online advertising platform. In order for you to be even more confident in advertising on Google Ads, you must also know the benefits you can get.

So, what are the benefits that you can get from advertising on Google Ads?

1. Google Ads Ads Ads Are Definitely Visible

What is the first advantage of advertising on Google Ads? The answer is that your ad is guaranteed to be definitely visible to the audience. If we use conventional ways of advertising such as spreading leaflets, it is not necessarily that people intend to see the advertisement. Meanwhile, Google Ads guarantees that your ads are visible to targeted audiences.

So, your ad will not appear in vain in the place of people who are not interested. Google will definitely place your ads on the pages of users who do have an interest in the products you sell.

2. Business Sites Can Appear at the Top of the SERP Rankings

The second advantage of placing ads through Google Ads is that your business website or online store can appear at the top of the Google SERP rankings. This is certainly the most desired advantage by every businessman, right? With business sites appearing in the first place, the chances that they will visit are very large.

Surely, your business site will appear for the keywords you have specified. For example, let's say you specify the keyword 'coffee shop' for your ad. Thus, the ad will appear in every audience typing the keyword 'coffee shop' on the search engine.

 

3. User-friendly Google Ads

There is one of the advantages of Google Ads that makes it now an advertising solution for business people, what is it? Google Ads has a very easy way to create ads even if you're blind about SEM and other ways of advertising online. Just register your business and start advertising.

You don't have to worry about the difficulty in following the steps to advertise on Google. You will later be guided by the guidance provided by Google Ads itself. So, you can advertise online easily and effectively.

 

4. Affordable Cost

In addition to the very user-friendly way of creating ads, there are other things that make this Google Ads superior to conventional advertising, what is it? As explained in the explanation of what Google Ads is and also how it works, you don't need a lot of money to advertise on this platform.

Yup, the advertising costs that must be incurred in Google Ads are cheaper than conventional advertising. You can provide a maximum bid or set an advertising budget from your business.

 

5. Google Ads Increases Website Traffic

In the explanation of what Google Ads is, it says that one of the places where your ads appear is on Google search. That is, your site will occupy the first page of search results. If you have occupied the first page, it is certain that the traffic of your business website or online store has also increased.

Your site's ads that are placed will later appear in every keyword that the audience typed in the search engine. For example, the keyword you use for your business is Korean fashion. So, any audience that types in those keywords will see your site on the first page of the Google SERP.

 

6. Google Ads Increases Brand Awareness

When you advertise your brand in Google Ads, it's not just website traffic that increases. Brand awareness of your business will also increase as more and more people see your site on the first page or other ad locations. So even if they don't make a purchase, at least your brand is already known to the new audience.

Your brand and products will also be more seen by many audiences in other advertising places. For example, in a mobile application that belongs to the Google display network. When an audience often sees products similar to your brand, it's possible that Google is showing your products in the in-app ads that the audience uses.

 

7. Easy to Measure Ad Success in Google Ads

When implementing a marketing strategy by advertising on Google Ads, there is one thing that is very beneficial for your business, what is it? Using Google Ads, you can measure how successful the business ads you've posted are.

You can see how many audiences clicked on your ad and any activities and transactions that that those audiences ended up doing. Everything will be exposed in detail to your Google Ads page.

 

Conclusion

What is Google Ads? Google Ads is a paid online advertising platform with a Pay-per-Click (PPC) system. Through this paid platform, you can advertise your business according to the target market and keywords of your site. This certainly makes your marketing strategy more effective and efficient.

There are so many advantages that you can feel by placing ads through Google Ads. To make your site run smoothly when your ads are clicked by the audience, use a cheap hosting service from IDwebhost. You can also buy other web hosting services from the webhost ID to support your business website or online store.